The New Balance 99X Series is a series of athletic shoes produced by New Balance since the introduction of the first New Balance 990 in 1982. The shoes have been updated sporadically since the original 990 — all models have used the 99X numbering format and some model numbers have been reused throughout the years. On the 30th anniversary of the shoe in 2012, the New York Times reported, "The 990 has a cult following: according to New Balance officials, it was favored by Steve Jobs, and has also been worn by the actors Ben Affleck, Jennifer Garner and Hilary Duff. Forbes, BBC and other media also reported how Jobs wore the shoes frequently.
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